From your mentorPreston Lee."Hospitality is in the Selling" · 60-second brief
Preston Lee · "Hospitality is in the Selling"
The reframe
"Selling isn't pushing. It's guiding."
"Speak like a curator, not an order taker."
"People don't want unlimited choice. They want clarity."
"Indecision kills the experience."
On the floor tonight
"What are you thinking?"→"Here's what I'd do…"
Every table: 2–3 confident recommendations.
If they leave without your guidance, you under-delivered.
From your mentor
Voices on the floor.
SommStudio · Watch & Listen
Built to stick.
Upswell the brief. Chat quiz.
Upswell the PreShift, conversationally.
Free-text answers. Confetti when you're right.
El Negocio BlancoQuestion 1 of 10
M
Mastro's SteakhouseSanta Clara
Tonight's PreShift · 5.2.26 · SAT
Hey, Marcus.
Here's your shift at a glance.
Covers150
Big push8pm
Last reso9:30
Parties2
86 TonightBurrata · Wagyu sliders
Featured pourEl Negocio Margarita
Featured plateTruffle Tagliatelle
Weather64°Clear
Swipe→
Upswell the menu
Tonight's four.
Curated by your beverage director
Sommelier's picks.
By category
Whiskey lineup.
Added this month
New on the list.
Sponsored by El Negocio. Educational content only. No purchase or sale required.
Mastery Progress3 of 5 modules · 260 XP
✓Production+40 XP
✓Provenance & Terroir+40 XP
✓Tasting Profile+60 XP
○Cocktail BuildsUp next
○Table-side Language+80 XP
Upswell$$12Sales this week · private to you
🎯 Quiz avg94%Across 7 attempts
Learning XP
1SM
Sofia M. 🏅
420
Mastery
2DR
Diego R. 🏅
380
Mastery
3TK
Tasha K.
320
4 of 5 modules
4
Marcus (you)
260
3 of 5 modules
5OP
Owen P.
180
2 of 5 modules
Sales numbers are not shown on this leaderboard.
Up next
Finish Cocktail Builds tonight to pass Tasha on the learning board.
From Preston's brief: drilling builds turns "what'd you like?" into "here's what I'd do." That's curator confidence, not a sales script.
Food FOHcus · tap to flip
Before the floor opens
Take the Upswell Quiz
Product + PreShift IQ · 15 questions
Marcus
Mastro's Steakhouse · Santa Clara
Level 7 of 10920 / 1000 XP
80 XP to Level 8
Upswell$$
12
Sales this week · private to you
Quiz avg
94%
Across 7 attempts
Badges earned · 4
🏅
Production
🏅
Provenance
🏅
Tasting
🏅
Pairing
🔒
Cocktail Builds
🔒
Table-side
🔒
Mastery
🔒
Curator
Programs in progress
El Negocio Mastery
3 of 5 modules · 260 XP earned
Spring Menu FOHcus
5 of 8 slides reviewed · 120 XP earned
Hospitality Fundamentals · Preston Lee
2 of 4 briefs watched · 90 XP earned
Studio
Watch and stick.
Mentor briefs, SommCinema, and varietal spotlights. Built for the floor.
Thought leader · tonight
Featured clips
Tracks
Tune in.
Recipes in music. Eight tracks built to stick during sidework.
01 · CocktailsCocktail Beatz
02 · FOHKnow Your Menu
03 · CultureCulture Boost
04 · WineTwo Grapes Had Their Fun
05 · WineSinging Tech Sheet
06 · LeadershipLeaderShip Beat
07 · MentorsYour Thought Leaders
08 · BOHRock the BOH
PreShift · Tonight
Speak with Confidence
El Negocio Blanco
90-second drill · ready for the table
Sponsored by El Negocio. Educational content only. No purchase or sale required.
The story · one line
Additive-free lowland tequila from Cascahuín, made by the team behind Memento Mori Cabernet. Built like a fine wine.
Three things to say
Pairing
A 2 oz neat pour with the tuna tartare or the oysters. The mineral note in the agave finds the brine.
If the guest asks for…
"Something smooth and approachable." Offer the El Negocio margarita. Lead with "this isn't your usual margarita. It's built on additive-free agave that tastes like the place it came from."
Bourbon
Blanton's
Add to your menu
Build training from your beverage list.
Drop your menu. Upswell reads each item and builds a slide deck, a 60-second quiz, and a table-side overlay for every product you carry.
↑
Drop your menu here
PDF, photo, or paste a list. We'll read it all.
What gets built for each item
▦Menu FOHcus carousel · 6–8 slides covering the story, the build, and the table-side angle.
?3-question quiz · the one-liner you'd want every server to nail in 60 seconds.
📖Speak with Confidence overlay · one-line story, three things to say, pairing, scenario.
Heads up
Your beverage director reviews everything Upswell generates before it goes live on the floor. Nothing publishes itself.